Send a price drop alert to let customers know that a particular item that they have recently viewed is now available at a reduced price.
The target audience can also be customers who have added the item to the cart and not purchased, customers who added the item to a wish list or liked the item, and so on.
Prerequisites
Before you reach out to Blueshift to set up the price_change derived event, you must complete the following tasks.
Upload a catalog with price information to Blueshift.
Update the catalog with price changes as and when the price changes.
Send customer activity data (events) with catalog item interactions to Blueshift.
Event input
Specify the criteria for the target audience - For example, all customers who had an event A (e.g. view) for an item but did not have an event B (e.g. purchase) for the item within the past N (e.g. 7) days.
Event output
Blueshift will configure the logic which generates a "price_change" event whenever the price of an item changes for any customer who meets the above criteria. Each price_change event contains the following information:
Item - the item for which the price has changed.
Old price - The previous price for the item.
New price - The updated price for the item.
Price change - The difference in the price of the item.
A negative price change means that the price has dropped for the item.
A positive price change means that the price for the item has increased.
Price Change Percentage - the % of price change.
A negative value means that the price has dropped for the item.
A positive value means that the price for the item has increased.
Customer - the customer who needs to be alerted about the price change.
Example:
{
"event_uuid": "0d6518b6-9f0f-48d3-8478-f73c5d97ede7",
"account_uuid": "c091b62a-3589-43cd-9290-0cdca2fe3871",
"site": "demosite.com",
"computed_timestamp": "2022-09-22T07:20:46+00:00",
"event": "price_change.view",
"user_uuid": "5090413b-c831-48bd-abdf-3e7080184aa5",
"product_ids": [
"9780307346230"
],
"timestamp": "2022-09-22T07:35:28Z",
"computed_event_uuid": "dd64d3fe-ad1f-4561-9658-6d8b61ab5fd8",
"old_price": 13.43,
"new_price": 11.76,
"price_change": -1.67,
"price_change_pct": -12.43,
"product_save_mode": "append",
"action": "custom_event",
"custom_event": "price_change.view"
}
Recommendation scheme
(Optional)
If you want to include items in the messaging templates in the form of recommendations, you must set up a recommendation scheme. You can use the Retail - Price Drop recipe as the basis for the scheme.
Trigger the campaign
Set up an event triggered campaign which is triggered by the derived price_change event. Use the Triggering event attributes to select the right target audience.
Note: You can also set up a segment and use it in a segment based campaign.
Example
The derived event price_change.view is used to trigger the campaign.
The Triggering event attribute, price_change_pct, is used to target customers who have viewed products for which there is a greater than 10% reduction in price.