Blueshift also computes Predictive Scores and affinities that can then be used in segments and campaign filters.
Attribute | Definition |
Predictive Scores | Derived from predictive models (engagement, purchase intent/conversion, and retention) |
Category Affinity | Based on user interactions with your content/catalog in the last 28 days, computed daily. May contain category affinities |
Top Hour | Optimal engagement time based on session data (events and campaign engagement) in the last 28 days, computed daily |