The Campaign Performance Report is available on the Reports tab for a campaign and shows you statistics broken down by trigger.

The Segment or Triggering event is displayed.
All selected triggers are listed under the report.
You can use the following filters for the campaign performance report:
- Time Period: Select the time period.
- Execution Time: Select an execution time period. When the Execution Time is set to All time, no filter is applied. The execution time filter window only filters campaign events within the main time window. Therefore, for reports to show any data, the execution time window should be a subset of the main time window.
- Channels: Select one or all channels. For example, you can view reports only for Email channels.
- Trigger Status: Any, Active, Archived
- Trigger: View reports for all triggers or any one trigger.

Note:

You can filter goal events by execution time for events that occurred after Feb 2024. For all other campaign stats, you can use execution-time filters to view data after Aug 2023.
Filter by execution time is supported for push and in-app messages on the Blueshift iOS SDK v2.4.3 and onwards, and the Blueshift Android SDK v3.4.5 and onwards.
For information about data limits, see Data retention for reporting.

For one-time campaigns with automatic winner selection, the winning experiment is indicated in an alert box that appears beneath the report. The same alert box is also used to show how many users are pending completion of campaigns that use automatic winner selection or engage time optimization.

View statistics by trigger

Select the trigger to view statistics for a specific trigger. If the trigger has multiple variants, the graph and table show statistics for each variant.

For one-time campaigns with automatic winner selection enabled, an alert box displays the winning variant when the campaign has finished messaging all users. A Winner Selection section displays the data that was used to determine the winning experiment. This section is collapsed by default, and you can click on the arrow to expand it.

Campaign reports

The metrics and reports are specific to the time period you select. The following reports are available at an individual level for each trigger and variant:

Summary
Detail
User campaign activity
Bounce report

Summary

This report provides aggregated campaign metrics for each trigger and variant for the selected date range.

Click to view report fields

Date - Date associated with the aggregated report row
Campaign - Campaign name
Campaign UUID - Unique campaign identifier from Blueshift
Campaign author - User who created the campaign
Campaign type - Type of campaign
Campaign start date - Campaign start date
Campaign end date - Campaign end date
Campaign link - Link to the campaign
Campaign segment - Segment used for the campaign
Campaign segment UUID - Unique segment identifier
Segment link - Link to the segment
Channel - Campaign channel, such as Email or Push
Creative - Creative name
Creative UUID - Unique creative identifier
Recommendation - Recommendation name, if applicable
Recommendation UUID - Unique recommendation identifier, if applicable
Subject line - Subject line used in the message
Trigger - Trigger name
Trigger UUID - Unique trigger identifier from Blueshift
Trigger status - Current trigger status
Trigger delay - Delay configured for the trigger
Send time optimization - Whether send time optimization is enabled
Custom URL parameters - Custom tracking parameters used in URLs
UTM parameters - UTM parameters used for tracking
Sends - Number of messages sent
Delivered - Number of messages delivered
Bounces - Number of bounced messages
Soft bounces - Number of soft-bounced messages
Impressions - Number of impressions recorded
Clicks - Number of clicks recorded
Unsubscribes - Number of unsubscribe events
Spam reports - Number of spam reports
Visits - Number of visits recorded
Purchases - Number of purchase events recorded
Orders - Number of orders recorded
Revenue - Revenue attributed to the campaign
Activations - Number of activation events recorded
Add to cart - Number of add-to-cart events recorded
Other tracked conversion events - Additional tracked conversion metrics, if configured
Bounce rate - Percentage of messages that bounced
Delivered % - Percentage of sent messages that were delivered
Open rate - Percentage of delivered messages that were opened
Total CTR - Total click-through rate
Unique CTR - Unique click-through rate
Unique CTOR - Unique click-to-open rate
Unique user CTOR - Unique user click-to-open rate
Unsubscribe % - Percentage of recipients who unsubscribed

Detail

This report provides day-wise campaign metrics for each trigger and variant within the selected date range.

Click to view report fields

Date - Date for the reported metrics
Campaign - Campaign name
Campaign UUID - Unique campaign identifier from Blueshift
Campaign author - User who created the campaign
Campaign type - Type of campaign
Campaign start date - Campaign start date
Campaign end date - Campaign end date
Campaign link - Link to the campaign
Campaign segment - Segment used for the campaign
Campaign segment UUID - Unique segment identifier
Segment link - Link to the segment
Channel - Campaign channel, such as Email or Push
Creative - Creative name
Creative UUID - Unique creative identifier
Recommendation - Recommendation name, if applicable
Recommendation UUID - Unique recommendation identifier, if applicable
Subject line - Subject line used in the message
Trigger - Trigger name
Trigger UUID - Unique trigger identifier from Blueshift
Trigger status - Current trigger status
Trigger delay - Delay configured for the trigger
Send time optimization - Whether send time optimization is enabled
Custom URL parameters - Custom tracking parameters used in URLs
UTM parameters - UTM parameters used for tracking
Sends - Number of messages sent
Delivered - Number of messages delivered
Bounces - Number of bounced messages
Soft bounces - Number of soft-bounced messages
Impressions - Number of impressions recorded
Clicks - Number of clicks recorded
Unsubscribes - Number of unsubscribe events
Spam reports - Number of spam reports
Visits - Number of visits recorded
Purchases - Number of purchase events recorded
Orders - Number of orders recorded
Revenue - Revenue attributed to the campaign
Activations - Number of activation events recorded
Add to cart - Number of add-to-cart events recorded
Other tracked conversion events - Additional tracked conversion metrics, if configured
Bounce rate - Percentage of messages that bounced
Delivered % - Percentage of sent messages that were delivered
Open rate - Percentage of delivered messages that were opened
Total CTR - Total click-through rate
Unique CTR - Unique click-through rate
Unique CTOR - Unique click-to-open rate
Unique user CTOR - Unique user click-to-open rate
Unsubscribe % - Percentage of recipients who unsubscribed

User campaign activity

This report provides campaign activity at the user level. Each row represents an action performed by a user in the campaign over time. The report is also available in S3 for bulk loads into your data warehouse application.

Click to view report fields

Timestamp - ISO 8601 timestamp when the action occurred
Channel - Channel, such as Email or Push
Trigger ID - Trigger name
Template name - Template name
Blueshift user UUID - Unique user ID assigned by Blueshift
Retailer customer ID - Customer ID from your database
Email - User email identifier
Action - Campaign action, such as sent, open, click, unsubscribe, bounce, soft_bounce, visit, purchase, activation, attribution, spam_report, or holdout
Extended attributes - Additional metadata related to the action
Blueshift campaign UUID - Unique campaign identifier from Blueshift
Blueshift trigger UUID - Unique trigger identifier from Blueshift
Blueshift experiment UUID - Experiment variation identifier
Merged from user UUID - Previous user UUID in case of profile merges
Campaign name - Campaign name
Goal event - Goal event associated with the activity, if available

Bounce report

This report provides bounce activity at the user level. Each row represents a bounced message and includes the bounce reason and related campaign identifiers.

Note: The Bounce Report currently includes only hard bounces. Soft bounces are tracked separately and visible in the campaign Summary and Detail reports, but are not included in this report at this time.

Click to view report fields

Timestamp - ISO 8601 timestamp when the bounce occurred
Channel - Channel, such as Email
Template name - Template name
User UUID - Unique user ID assigned by Blueshift
Retailer customer ID - Customer ID from your database
Email - User email identifier
Action - Bounce action
Extended attributes - Additional metadata related to the bounce
Campaign UUID - Unique campaign identifier from Blueshift
Trigger UUID - Unique trigger identifier from Blueshift
Experiment UUID - Experiment variation identifier
Merged from user UUID - Previous user UUID in case of profile merges
Reason - Bounce reason returned for the message
Campaign name - Campaign name
Goal event - Goal event associated with the record, if available