Snapchat is a well known social media platform with reach across the globe. You can use Snapchat advertising to reach Snapchat users. With Blueshift, you can create segments and syndicate Blueshift segments to Snapchat. You can target your ads in a more focused and personalized manner with the audience on Snapchat that matches the Blueshift segment.
Availability
This integration is available in all global regions.
Identifiers for customer matching
Blueshift uses multikey matching for audience syndication with AdRoll. Blueshift sends the following identifiers for customer matching:
Email address
First and last name
Phone number
Address (location)
Mobile Device ID
Rate limit
The rate limit for this syndication is 1M customers per hour.
Snapchat also has a rate limit of 100 requests/second.
Prerequisites
Before you can set up integration with Blueshift, you must have your Snapchat Marketing account set up.
Log into your Snapchat Marketing account. For the OAuth app, set the following:
Redirect URL =
https://app.getblueshift.com/api/v1/account_app_profiles/oauth_callbackIf you are in the EU region, use the following URL:
https://app.eu.getblueshift.com/api/v1/account_app_profiles/oauth_callback
Note the following information required for integration with Blueshift:
The Snapchat ad account ID. For more information, see Find your organization and Ad account ID.
The Client ID for accessing Snapchat APIs. For more information, see Activate Access to the Snapchat Marketing API.
The Client Secret for accessing Snapchat APIs.
Set up integration
To set up integration, complete the following steps:
Sign in to the Blueshift app, and click App Hub in the left navigation menu.
Go to All Apps, search for, and select Snapchat.
You can also go to Advertising Apps and select Snapchat.
Click Configure to view all the configured adapters.
Click +ADAPTER to add an adapter.
Add a Name for the adapter. If you have multiple adapters, the adapter name helps you to identify the integration.
Provide the following details for integration:
Click Log in to Snapchat.
In the Authorization dialog that opens, click Authorize app to complete the integration.
Click Save to add the adapter.
Field | Description |
Ad Account ID | Provide the Snapchat ad account ID. |
Client ID | The Client ID for accessing Snapchat APIs. |
Client Secret | The Client Secret for accessing Snapchat APIs. |
Exclude PII data
You can optionally exclude specific personally identifiable information (PII) attributes from being sent to the destination platform.
To exclude PII attributes:
Scroll to the Additional Configuration (Optional) section in the adapter setup.
Click the Exclude PII Data input.
Select one or more attributes to exclude, such as
emailorgender.Click Save Configuration to apply the changes.
The list of available attributes is destination-specific and may vary by platform.
Next steps
After the integration is complete, set up the syndication. For more information, see Audience Syndications.