The Trade Desk provides a software platform that digital ad buyers use to purchase data-driven digital advertising campaigns across various ad formats and devices.
Availability
Blueshift partners with LiveRamp to syndicate matched audiences on Blueshift to The Trade Desk. This integration is available only to customers in the US at this time.
Identifiers for customer matching
Blueshift uses multikey matching for audience syndication with The Trade Desk. Blueshift sends the following identifiers for customer matching:
Email address
First and last name
Phone number
Address (location)
Mobile Device ID
Rate limit
The rate limit for this syndication is 1M customers per hour.
Prerequisites
Before you can set up integration with Blueshift, you must have your Trade Desk account set up.
The following information is required for integration with Blueshift:
The Trade Desk advertiser ID. You can get your Advertiser ID from your Trade Desk dashboard.
The encryption key. Contact The Trade Desk to obtain the encryption key.
Set up integration
To set up integration, complete the following steps:
Sign in to the Blueshift app, and click App Hub in the left navigation menu.
Go to All Apps, search for, and select Trade Desk.
You can also go to Advertising Apps and select Trade Desk.
Click Configure to view all the configured adapters.
Click +ADAPTER to add an adapter.
Add a Name for the adapter. If you have multiple adapters, the adapter name helps you to identify the integration.
Provide the following details for integration:
Click Save to add the adapter.
Field | Description |
Advertiser ID | Provide the Trade Desk advertiser ID. |
Encryption Key | Provide the Trade Desk encryption key. |
Exclude PII data
You can optionally exclude specific personally identifiable information (PII) attributes from being sent to the destination platform.
To exclude PII attributes:
Scroll to the Additional Configuration (Optional) section in the adapter setup.
Click the Exclude PII Data input.
Select one or more attributes to exclude, such as
emailorgender.Click Save Configuration to apply the changes.
The list of available attributes is destination-specific and may vary by platform.
Next steps
After the integration is complete, set up the syndication. For more information, see Audience Syndications.