Launchpad x Compass is a conversational workspace built into Blueshift. Ask questions, analyze performance, build segments, draft campaigns, update existing assets, and more — all in one place, using the data already in your account.

At a glance

Launchpad — conversational workspace for reviewing performance, building segments, drafting campaigns, and updating assets.
Compass — weekly insights on engagement, conversions, volume, and list health. Open any insight in Launchpad to explore further.
Inputs — questions, @mentions, images, voice, and CSV uploads.
Controls — uses your existing roles, permissions, and access policy.

Beta

Launchpad and Compass are in beta. Capabilities continue to expand as the beta evolves.

To enable Launchpad on your account, contact your CSM or [email protected].

Launchpad

Launchpad is the conversational workspace in Blueshift. Use it to analyze performance, create segments, draft email templates, set up campaigns, generate reports and dashboards, and update existing assets.

AI-generated assets

Assets created by Blueshift's AI assistants, such as Launchpad, display an 'AI Generated' badge and can be filtered accordingly.

The badge is also visible on the asset's page.

Use @mentions to reference existing campaigns, templates, segments, reports, and shared assets in your prompts. You can also add image attachments, CSV uploads, and voice input for more context.

Edit drag-and-drop email templates

Launchpad can edit your existing drag-and-drop (visual editor) email templates, in addition to HTML templates. @mention the template in your prompt and describe the change you want, for example: "Update @[template_name]: change the headline to [new headline] and keep the layout."

To get started, go to Agents > Launchpad in the left navigation. For a walkthrough of the interface, refer to the Launchpad interface guide.

Compass

Compass appears on the Launchpad home screen, below the input bar. It has two tabs: Insights and Prompt Library.

Insights

Insights surfaces weekly insights from your account data, including trends in volume, engagement, conversions, and list health. Open any insight in Launchpad to explore it further or keep working from there.

Prompt Library

The Prompt Library holds reusable prompts, called recipes, that you can run in Launchpad. Blueshift provides starter recipes for common tasks, such as analyzing how a campaign is performing and running a pre-launch QA on a campaign and its templates. Search recipes by title or content, sort the list, and filter by author. Each recipe card shows its title, a preview, its author, and how many times it has been used.

To use a recipe, hover over its card and click Use this recipe. Launchpad inserts the recipe into the input bar. Replace the bracketed placeholders, such as [campaign] and [period], with your own values before you send it.

What's supported in beta

The table below reflects the current beta scope. Capabilities continue to expand over time.

	Available	Not available yet
Create	Advanced segments (including nested attributes and predictive scores) HTML email templates Campaigns Reports and dashboards Shared assets @mentions Downloadable assets (PDF, images, presentations, spreadsheets)	SMS, push, and in-app channels Creating visual editor templates (drag-and-drop builder) Recommendations API campaigns Holdout testing Optimizer Audience sync Cloud apps PDF as inputs
Analyze	Multiple analysis types supported in Blueshift Goal event trends with payload-attribute breakdowns Subscriber growth and decline trends by channel Text, image, and voice input CSV uploads for in-chat analysis In-chat visualizations Downloadable summaries	Cross-entity joins (for example, breaking down campaign performance by product catalog attributes)
Edit	Reports and dashboards Email templates, including drag-and-drop (visual editor) templates Campaigns Segments Shared assets Split-screen across Launchpad workflows @mentions for supported asset types	Live editing for @mentioned assets
Compass	Weekly insights with supporting metrics and context; Prompt Library with reusable recipes	—

Access & control

Launchpad is scoped to the permissions your role in Blueshift has. If you can't edit or launch something manually, Launchpad can't do it either.

An access policy controls how Launchpad applies changes. Set it to draft mode to create drafts only, require approval before saving, or leave it unrestricted to apply changes directly.

Data safety

Launchpad and Compass work only with the data in your Blueshift account.

No cross-customer data sharing or model training.
No data is stored outside your account instance.
Prompt data is not retained by third-party AI providers.
All drafts and recommendations are visible before activation.
Full auditability of who requested, approved, or deployed changes.

For details, see the Blueshift Privacy Policy and Blueshift Trust Center.

Get help

If you run into issues or have feedback, contact [email protected]. For common questions and troubleshooting guidance, see the FAQ & troubleshooting docs.

Launchpad X Compass (Beta)