Section

Description

Overview

View standard and custom customer identifiers, key lifetime statistics, computed attributes, RFM scores, segment classification, predictive statistics, mobile device IDs (including push subscription status per device), email bounce details, WhatsApp preferences, and a visual summary of the customer's recent engagement with your content and products.

Campaigns

View messaging activity and engagement across campaigns sent to this customer.
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Filter the activity list by channel, campaign, template, trigger, and event attribute values to find specific campaign activity.
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Click any campaign activity event to view its event payload in an overlay. For event-triggered campaigns, the payload includes the unique identifier (event_​uuid) of the event that triggered the message, so you can trace which event initiated the send.
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​Event UUID availability in customer profiles
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The event_​uuid appears only for event-triggered campaigns launched from May 11, 2026 onward.

Activity

View the customer's activity and events, such as view, purchase, add_​cart, search, and so on.
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You can filter the events by event attribute to find a specific event.

Transactions

View a history of the customer's transactions, such as orders and subscriptions.
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You can filter by transaction events to find a specific event.

Recommendations

View a preview of 1:1 personalized content and product recommendations generated by Blueshift's predictive recommendation engine.
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You can filter by a specific recommendation scheme.

Interests

View topics that the customer has subscribed to.