To get the most out of Blueshift’s features, you must add Events that track user interactions on your website and apps. Event data is associated with customers based on unique profile identifiers .
Recommended standard e-commerce events
We recommend that you track the following events for your users:
Event | Description |
Pageload | Page loaded completely |
Identify | Add or update customer |
Signed_up | Customer signed up on your site or app |
View | Item viewed |
Search | Customer searched for item |
Add to Cart | Item added to cart |
Checkout | Order checkout started |
Purchase | Checkout completed |
app_update | Customer opens your app after updating it. |
app_install | Customer opens the app after installing it on their device. |
For more information, see Tracking events on your site or app and Specifications for eCommerce events .
You can also add custom events and use them as custom goals for campaign attribution .
About the syndication_to_paid_media event
The syndication_to_paid_media event is a system-generated event created by Blueshift. It records the number of unique users syndicated to paid media destinations.
Visible in the Events dashboard.
Does not impact your account’s event count, which you can view under Plan & Usage.
View events stream
You can view the event stream by navigating to Customer Data > Events in the left navigation panel.
Download error events
When you view the event stream, you can also review errors and download the error log.
Go to the Error events tab and click Export error data to download the error log.
View event details
When you select an event from the stream, the event details page opens. The page is organized into four tabs: Properties, Publish, History, and Usage.
Properties tab
The Properties tab shows basic event information, configuration options, and the event's tracking code. You can copy the code snippet and use it to track the event on your site or app.
If Save Products is enabled for a custom event, you can choose how Blueshift stores product data sent with that event:
Replace existing: Replaces product data already saved for the event. You can also choose whether to replace the saved products or replace product metadata.
Append to existing: Adds incoming product data to the product data already saved for the event.
Save on timeline: Saves product data with each occurrence of the event on the customer timeline.
Campaigns not triggering from an event import
If Trigger campaigns is enabled on your event import but campaigns are not firing, this might be because Save products is also enabled for the event. Contact [email protected] for assistance.
You can also set a standard event as a goal event. For this and other configuration options, contact your CSM or email [email protected].
Publish tab
The Publish tab lets you create and send a test event. Enter attributes, view the event data, and then click Publish.
History tab
The History tab displays up to 50 of the most recent successful events, with timestamps on the left and the JSON payload on the right.
Usage tab
The Usage tab lists the campaigns that are associated with this event.
Track an event
You can use the provided JavaScript code snippet from the Properties tab to track an event on your site.